Hue – Hyu, yu, hyoo or yoo

  1. The property of light by which the color of an object is classified
    as red, blue, green, or yellow in reference to the spectrum.
  2. Form or appearance.

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At Huemans Inc, Graphic Design NY we pride ourselves on creating superior products for very competitive rates. Based in Astoria, NY, Huemans Inc. is an interactive media design and development firm run by UI designer and internet engineer Mike Gallina.

With more than 12 years of experience working as a developer/designer Mike has extensive experience architecting, engineering, developing and designing projects ranging from small scale web sites to enterprise level applications. Huemans clients have included Intel, The Food Network, HGTV, Fine Living, DraftFCB and several smaller companies. Come to us for internet applications, UI design, corporate branding, web advertising animation and motion graphics, video and sound editing and virtually any other graphic design needs. We are committed to producing the best work available while focused on helping to build our clients businesses fulliling their development needs. Though we are dedicated to helping to grow our local Astoria NY community we have clients all over the world.

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Elements And Principles of Design

Philosophy of Aesthetics  -Do aesthetics exist?

This information is from a great tutorial on John Lovett’s site, http://www.johnlovett.com

Great Elements of design References

http://www.squidoo.com/designelementsandprinciples

http://www.adidas.com/us/homepage.asp

http://1800tequila.com/essential/

http://www.ranchlinehunting.com/game-management

http://www.webaxes.com/2010/08/30-inspirational-websites/

 

DESIGN AND COLOUR

The elements and principles of design are the building blocks used to create a work of art. The elements of design can be thought of as the things that make up a painting, drawing, design etc. Good or bad – all paintings will contain most of if not all, the seven elements of design.

The Principles of design can be thought of as what we do to the elements of design. How we apply the Principles of design determines how successful we are in creating a work of art.

note – the  hyperlinks within the text of this page will open information in a new browser window. After you have read that information the window can then be closed leaving this window open.

THE ELEMENTS OF DESIGN

LINE

Line can be considered in two ways. The linear marks made with a pen or brush or the edge created when two shapes meet.

SHAPE

A shape is a self contained defined area of geometric or organic form. A positive shape in a painting automatically creates a negative shape.

DIRECTION

All lines have direction – Horizontal, Vertical or Oblique. Horizontal suggests calmness, stability and tranquillity. Vertical gives a feeling of balance, formality and alertness. Oblique suggests movement and action

see notes on direction

SIZE

Size is simply the relationship of the area occupied by one shape to that of another.

TEXTURE

Texture is the surface quality of a shape – rough, smooth, soft hard glossy etc. Texture can be physical (tactile) or visual.

see notes on texture

COLOUR

Also called Hue

see notes on colour

VALUE

Value is the lightness or darkness of a colour. Value is also called Tone

see notes on tonal contrast

THE PRINCIPLES OF DESIGN

BALANCE

Balance in design is similar to balance in physics

http://www.johnlovett.com/design1.jpg

A large shape close to the center can be balanced

by a small shape close to the edge. A large light

toned shape will be balanced by a small dark toned

shape (the darker the shape the heavier it appears to be)

GRADATION

Gradation of size and direction produce linear perspective. Gradation of of colour from warm to cool and tone from dark to light produce aerial perspective. Gradation can add interest and movement to a shape. A gradation from dark to light will cause the eye to move along a shape.

http://www.johnlovett.com/design2.jpg

REPETITION

Repetition with variation is interesting, without variation repetition can become monotonous.

http://www.johnlovett.com/repsq1.jpg

The five squares above are all the same. They can be taken in and understood with a single glance.

http://www.johnlovett.com/repsq2.jpg

When variation is introduced, the five squares, although similar, are much more interesting to look at. They can no longer be absorbed properly with a single glance. The individual character of each square needs to be considered.

If you wish to create interest, any repeating element should include a degree of variation.

CONTRAST

Contrast is the juxtaposition of opposing elements eg. opposite colours on the colour wheel – red / green, blue / orange etc. Contrast in tone or value – light / dark. Contrast in direction – horizontal / vertical.

The major contrast in a painting should be located at the center of interest. Too much contrast scattered throughout a painting can destroy unity and make a work difficult to look at. Unless a feeling of chaos and confusion are what you are seeking, it is a good idea to carefully consider where to place your areas of maximum contrast.

HARMONY

Harmony in painting is the visually satisfying effect of combining similar, related elements. eg.adjacent colours on the colour wheel, similar shapes etc.

DOMINANCE

Dominance gives a painting interest, counteracting confusion and monotony. Dominance can be applied to one or more of the elements to give emphasis

 

UNITY

Relating the design elements to the the idea being expressed in a painting reinforces the principal of unity.eg. a painting with an active aggressive subject would work better with a dominant oblique direction, course, rough texture, angular lines etc. whereas a quiet passive subject would benefit from horizontal lines, soft texture and less tonal contrast.

Unity in a painting also refers to the visual linking of various elements of the work.

http://www.johnlovett.com/design4.jpg

After studying these notes on the elements and principals of design, try this exercise

© JOHN LOVETT 1999

back to painting lessons

 

splashingPAINT – 16 new step by step video demonstrations on the new DVD

CLICK HERE FOR DETAILS

 

Aesthetics and Color

Aesthetics and Culture and Era

Aesthetics as applied to Narrative

Famous Classics

 

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